Market Research / Benchmark

What is for?

To determine the viability of the business in certain environments or contexts.
Define the “life cycle” of a business, anticipating possible upcoming events.
Investigate and deepen the needs of niche markets we know and recruit new niches susceptible to our products and services.
Defining our target, or target audience to whom we address qualitatively and quantitatively.
Investigate about our direct and indirect competition; main competitors, market shares, positioning, strategies, etc.
Mark patterns of segmentation that we will continue to target markets discovered.
The data will indicate the basis for defining a marketing plan with which to achieve our goals.

What tools are commonly used?

Questionnaire / survey. It can be physical, phone or mail.
Focus Group. Is to bring together a select group of consumers to discuss and debate the properties of a product or gather information on needs and insights on it.
Scantrack. Lets you know the levels of rotation relative to its competition, and provide information on the elasticity of prices and market share.
Frenteo. Raise Data on the number of products that are exposed to the public, at the point of sale.
Tasting / Demonstration. Provide a group of consumer product samples to determine probabilities of success or failure before launch.

Characteristics of the process	Benefits for the company
In studies on supply and products and services by competitors benchmark.	Better information to make competitive decisions. Reduced business risk.
Analysis of demand and consumer behavior through focus group.	Accuracy in determining the effectiveness of a face positioning or branding campaign.
Quantitative market research studies for market size.	Improved planning costs for the introduction of a new product
In-depth interviews about tastes and preferences.	It helps to know how preferences change and cost reduction.
Understanding the perceptions of our customers in brand or features of our products	To assimilate the “added value” of our products or services that make us apart from the competition.
Analysis of the distribution channels and identify the messages to be transmitted for each.	Determines the most appropriate system sales. Cost efficiency by adapting commercial market structure.

Other Expected results

Reduced costs for the effective introduction of new products.
Optimizing advertising expenditures.
Improvements in the design of products and services to suit the needs of customers, and the resulting increase in sales.

Expected Yield

150% of the investment

Verifiable success cases

Steel Sector. 150 employees. Market for steel steel company in the automotive sector.
Energy Sector. Focus Groups for distribucióna company on launching new mobile services.
Sector Security Services. Conducting a benchmark for the launch of an electronic security system.