• We build the foundation to generate sustainable competitive advantages.

Support product launch

What is for?

  • Define the characteristics of the sample to participate in the test phase product launch.
  • To check product acceptance in the target client to whom it is directed.
  • MK Design activities to support the product launch.
  • Define the potential sales you can get the product and quantify the possible “cannibalization” with existing products.
  • Knowing the key elements of customer buying linked to the moments of truth.

What tools are commonly used?

  • Techniques of quantitative and qualitative research market.
  • Briefing on the business plan of the product with their sales targets.
  • Statistical analysis of customers to define the sample to participate in the test.
Characteristics of the process Benefits for the Company
  • Design objectives accurate test.
  • Defines the minimum success criteria.
  • Defining the type of research to be carried out.
  • Adapting research methodology to client objectives.
  • Running the test phase between clients.
  • Maximum control over quality standards.
  • Preparation of report with recommendations and conclusions.
  • Get an expert opinion on the feasibility of product launch.

Other Expected results

  • Products designed with specifications in accordance with customer needs.
  • Identify areas of improvements.
  • Get a “pool” of potential marketing channels.

Expected Yield

Estimated ROI of 80% of the investment value.

Verifiable Success Cases