• We build the foundation to generate sustainable competitive advantages.

    Support product launch

    What is for?

    • Define the characteristics of the sample to participate in the test phase product launch.
    • To check product acceptance in the target client to whom it is directed.
    • MK Design activities to support the product launch.
    • Define the potential sales you can get the product and quantify the possible “cannibalization” with existing products.
    • Knowing the key elements of customer buying linked to the moments of truth.

    What tools are commonly used?

    • Techniques of quantitative and qualitative research market.
    • Briefing on the business plan of the product with their sales targets.
    • Statistical analysis of customers to define the sample to participate in the test.
    Characteristics of the process Benefits for the Company
    • Design objectives accurate test.
    • Defines the minimum success criteria.
    • Defining the type of research to be carried out.
    • Adapting research methodology to client objectives.
    • Running the test phase between clients.
    • Maximum control over quality standards.
    • Preparation of report with recommendations and conclusions.
    • Get an expert opinion on the feasibility of product launch.

    Other Expected results

    • Products designed with specifications in accordance with customer needs.
    • Identify areas of improvements.
    • Get a “pool” of potential marketing channels.

    Expected Yield

    Estimated ROI of 80% of the investment value.

    Verifiable Success Cases