book Meeting
  • We build the foundation to generate sustainable competitive advantages.

    Retail Coaching

    What is for?

    • Define the management of an establishment (store manager, supervisor …) what values​​, systems of work, what style of communication and what language they will use their vendors to share with your customer “moments of truth”.
    • To develop the model of bottom-up organization, so that the company’s focus on the end customer.
    • Empower the individual relationship that retail seller can establish with the client in their consumer experience.
    • To give the seller of a range of resources to achieve a memorable shopping experience.

    What tools are commonly used?

    • Designing KPIs, specific to Retail: margin, sales in euros, number of buyers, resulting in flow shop, outdoor flow front of the store.
    • Evolution of indicators for each vendor.
    • Standards of sale, ie, laws that by all sellers (Book Retail Coaching) should be performed.
    • MARS model formulation of objectives.
    • Some NLP techniques.
    • The 8C’s + 1: Sales techniques relative.
    • Marketing at the point of sale.
    Characteristics of the process Benefits for the Company
    • It works at the level of management, store managers and area manager.
    • Drive sales implemented in all stores “the best way to sell”.
    • It works at the level of sellers.
    • Commit them with change.
    • Emphasis is placed on effective communication and proper way to give positive / negative feedback from store managers or area manager.
    • Encourage potential as sellers so they can identify strengths and areas for improvement and can apply them at work.
    • The focus is on the vendor-customer relationship and the elements involved to bring a unique experience.
    •  Caring in the customer relationship and promote future loyalty to it.

    Other Expected results

    • Getting a shop project defined by the top management and implant.
    • The customer buying environment is controlled (vendors and point of sale).
    • Process that manages to engage all involved: seller, store manager and manager of chain stores.

    Expected Yield

    Estimated ROI of 40%

    Verifiable Success Cases 

    • Telecommunications Sector. 30,000 employees. Performing a set of activities aimed at developing the distribution channel stores telecommunications. Having defined the ideal customer aisle, it was carrying out its implementation.
    •  Retail Fashion Clothing Sector. 2,500 employees. 300 franchises located throughout the world. Development of a set of actions to implement the systematic sale defined in one of the countries insignia.
    •  Cosmetics Sector. Performing a set of Mystery shopping to evaluate the quality of exposure, accompanied by training projects to implement the gaps identified at the level of Mystery shopping.