• We build the foundation to generate sustainable competitive advantages.

    Alignment Marketing-Sales department

    What is for?

    • Align both departments and get them to work as one team, two entities that usually have difficulty collaborating.
    • Perform dynamic organizations that integrate both into a unified with the common goal of generating revenue process.
    • Improve productivity and make both departments collaborate.
    • Getting a department is committed to the success of the other.
    • Establish incentive systems and avoid friction between departments.
    • Greater business insight is provided to the members of the sales department.
    • It gives greater vision of the business process to members of the departments of Marketing.
    • Unify objectives and metrics to help both entities of the organization are aligned on what is to be achieved.

    What tools are commonly used?

    • Preliminary analysis to identify problems in the process.
    • Identification of conflicts and situations of non-cooperation.
    • Identification of systemic models involved in the process.
    • Accompanying those responsible to raise awareness of mental models that appear in the process.
    • Training to assist in troubleshooting sessions.
    • Taopro for troubleshooting.
    • Behavioral Test.

    Characteristics of the process

    Benefits for the Company

    • Training for a department knows the reality of the other.
    • Ensures faster on introducing new products.
    • Workshops to identify systemic patterns that sometimes lead to failure.
    • Ensures that no situations that have led to failure and improvement plans are set repeat.
    • Improved processes of interaction marketing and sales
    • Greater complicity to ensure success in joint processes.
    • Support managers in the process.
    • Ensuring the involvement of senior management.

    Other Expected results

    • Increased profitability of products launched by their greater efficiency at launch.
    • Increase sales by selling more involved in the process of design and marketing.
    • Products designed with specifications in accordance with customer needs.

    Expected Yield

    Estimated ROI of 300% of the investment value.

    Verifiable Success Cases 

    • Industrial Sector. 90 employees. Identification of a process of enhancing creativity jointly between marketing and sales.
    • Sector toy stores. 300 employees. Workshops personal interaction sets for commercial and marketing managers to improve the relationship Design-Marketing and Sales and ensure process optimization.
    •  Sector online services. 40 employees. Workshops Taopro to identify a shared vision Marketing-Sales and identify erroneous mental model.