Consultative Selling
What it is for?
- Seller transformation to an expert in the product and able to adapt to the customer’s needs.
- Knowledge of the Sales Model by all Sales staff, the sales model is based on the generation of trust and the needs of customers.
- Sales team aware of the personalization of the service as a differential factor.
- Get attendees to master the principles of suggestion and persuasion to be able to influence their decision-makers and co-decision makers more efficiently and quickly.
- Respond effectively to the business challenge of ceasing to be a supplier and becoming a partner of your customers.
- Provide business opportunities for your clients, sell to high-level decision-making buyers whose primary concern is results.
- Become aware of how the application of products and services add value to the business.
What tools are common used?
- Attitudinal self-knowledge test.
- Evaluation of commercial skills
- Illustrative Videos of situations that arise in the vicinity of the sale.
- Methodology “The Sales Corridor”
- Case methodologie
- Methodology “Trusted Seller”
- Specific Role Plays
Process characteristics |
Benefits involved for Business |
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Other expected results
- Increased motivation of sellers and greater team spirit.
- Leveraging training for marketers to align the strategy of the company.
Expected Yield
Estimated ROI of 45%
3 Verifiable Cases of Success
- Telecommunications Sector. 20,000 employees. Conducting training to the Spanish distribution network for telecommunications services seminars. Development of consultative selling skills.
- Chemical Sector. 50,000 employees. Making sales seminar to the commercial network of the European network of pesticides, to align with the new sales style marked by management, targeting a sale of prescription in relation to the end customer.
- Food sector. 200 employees. Performing a series of seminars aimed at generating and transmitting confidence to the client as part of the development of a sales process expert.